Schedule subject to change. More exciting updates coming!
Day 1 - March 6, 2025
8:30 am to 5 pm
7:00 am - 8:00 am Sponsors Check-in and Booth Setup
7:30 am - 8:30 am Check-in Opens for All Attendees
8:00 am to 4:00 pm Sponsor Booths Open
8:30 am to 8:35 am Event Kickoff
8:30 am - 9:00 am Keynote Address
Kenneth Kinney
9:00 am - 10:00 am Keynote Address
Ross Bernstein
10:00 - 10:15 am Networking and Coffee Break in the Expo Hall
provided by SeaWorld Catering
10:15-10:45 am Featured Session
Adam Young, Ringba
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This presentation will highlight how pay per call advertising can revolutionize lead generation and customer acquisition for home service businesses. Through real-world examples and compelling insights, you'll gain a deeper understanding of the strategic advantages of incorporating pay per call into your marketing arsenal. From increasing inbound calls to improving conversion rates, pay per call offers a dynamic platform for driving growth and achieving unparalleled results in the competitive landscape of home services.
10:45 am - 11:30 am Panel Discussion
John Asbell, First American Home Warranty
John Glaser, Kohler
Dustin Rhoades, Great Day Improvements
11:30 am - 12:00 noon Case Study
Ryan Lindsley, Pella
Leo Schnayer, Gale Partners
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Gale Partners and Pella outline the long-term marketing strategies, tangible learnings, & keys to success that are fueling Pella’s continued growth while maintaining its status as an aspirational brand.
12:00-1:00 pm Lunch
provided by SeaWorld Catering
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The Relationship Marketing Revolution: Turning Happy Customers into Lifelong Advocates
Turn 1 Job Into 5: Build stronger connections with your customers so they rave about you online, refer their friends, and call you back for their next project.
Effortless Referrals: Use personalized touches like emails, direct mail, and thank-you gifts to naturally inspire customers to become your best marketers.
Loyalty That Lasts: Stay top of mind with thoughtful follow-ups and genuine relationship-building to keep customers coming back again and again.
12:15 pm - 12:45 pm Lunch & Learn
gFour Marketing Group
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"From Potential to Profits: Bridging the Gap Between Value and Worth" explores the core attributes that define an organization's value—talent, skills, attitude, and outcomes. Patrick demonstrates how the marketplace's perception determines true worth, offering practical insights and actionable strategies, He empowers audiences to turn potential into measurable success, build unwavering customer loyalty, and drive sustainable business growth.
1:00 pm - 1:40 pm Keynote Address
Patrick Henry, MonarchChem
1:40 pm - 2:10 pm Featured Session
Joe Jordan, Siro
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Why do so many Sales teams obsess over process? While it guarantees a baseline, it also imposes a ceiling—limiting reps from unlocking their full potential. Selling is nuanced, and rigid playbooks often strip away the art and individuality that drive exceptional performance. Joe Jordan, co-CEO of Siro and a former top sales rep, will explore how AI-powered coaching is shifting sales training from occasional, top-down interventions to continual, peer-driven learning. By analyzing real conversations, reps can adopt the best strategies from top performers, while managers can replace lagging performance indicators with new benchmarks that measure objection handling, tone, and skill. Join this session to learn how to empower your team with the tools to innovate and grow—without being confined by the limits of process.
3:00 pm - 3:15 pm Networking and Coffee Break in the Expo Hall
provided by SeaWorld Catering
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Marketing can feel like a guessing game, but it doesn’t have to be. Better attribution will explain how home services businesses can pinpoint which efforts are driving results. Attendees will walk away with a clear understanding of how to track success and make informed decisions about their marketing budget.
3:15 pm - 3:45 pm Featured Session
Sergio Alvarez, Ai Media Group
3:45 pm - 4:15 pm Featured Session
Michele Shuster, MacMurray & Shuster
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Expert TCPA attorney Michele Shuster discusses what’s next in the world of lead generation and compliance.
Michele will also field follow-up Q&A with the audience will also take place. So, bring your questions on what's next in the world of all things lead gen legality and compliance with one of the top experts in the field!
4:15 pm - 5:00 pm Keynote Address
Mary Kelly
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The economy is constantly changing, and external shocks affect our business. Tax increases, inflation, regulatory changes, supply chain disruptions, cyber hacking and increased competition, changes how we run our businesses. Great leaders need to respond to the current economic environment, market shifts, and customers’ needs.
In this fast-paced, executive level session, audiences will:
Formulate a concise and effective business plan
Manage and optimize the strengths and weaknesses of your team
Embrace people’s differences, perspectives, and diversity of thought
Take action to better engage and motivate others
Optimize your business relationships to ensure your career is viable and thriving
How to establish stronger connections with the customer in the home services process.
How to personalize the sales process so they feel the experience.
How to use social selling to move the sales process forward.
Why stories are the most powerful sales tool.
These strategies will allow companies to thrive shaping the future of sales.
5:00 pm End of Day 1
Day 2 - March 7, 2025
8:30 am to 4:30 pm
8:00 am to 4:00 pm Sponsor Booths Open
8:30 am to 8:35 am Day 2 Kickoff and Opening Remarks
8:35 am - 9:20 am Keynote Address
Marcus Sheridan
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A life-changing framework to earn more trust, attract more qualified customers, and scale your business in the Digital Age
How companies must evolve their sales and marketing to meet the expectations of informed digital customers
The specific types of content today’s buyers demand to see on a company’s website – and how to address these subjects to gain their trust
The role visual media will play on the buying process and how companies can embrace this critical medium
How to use content to revolutionize the sales process
How customers are demanding more of a “seller-free” sales experience
The trend of “self-service” – and how companies can give customers more control while increasing leads and sales
9:20 am - 10:00 am Panel Discussion
Cassi Hallam, System Pavers
Jay Shah, Bath Experts
Paul Reed, Northwest Roofing
Francisco Lopez, Solatube
Randy Harding, Everest Home Improvement
10:00-10:10 am Networking and Coffee Break in the Expo Hall
provided by SeaWorld Catering
10:10 am - 10:55 noon Keynote Address
Neil Patel, NP Digital
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The home services industry is evolving fast — and so are customer expectations. In this keynote, Neil Patel will reveal the must-know marketing trends for 2025, including SEO strategies that drive traffic and digital tactics that turn leads into loyal customers. Learn how to future-proof your marketing, maximize your online presence, and grow your revenue through digital marketing.
10:55-11:05 am Featured Session
Mike Brian
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Is your brand’s story the one that resonates with a buyer….and one that resonates quickly?
Mike Brian shares a vital method to help your brand stand out quickly so that customers want to buy from you with a message that lands quickly and one they remember.
11:05 am - 11:20 am Featured Session:
Mark Levy
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In trying to solve a difficult problem, we sometimes get in our way. We figure if the problem is complex, the solution must be equally complex. But that’s not always the case. There’s a rich problem-solving source that’s available to you right now, but you may be ignoring it.
Differentiation expert Mark Levy recreates his famous TedX talk for the Home Services Growth Summit.
11:20-12:00 noon Keynote Address
Fotini Iconomopolous
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Whether you are leading a home services or home improvement company, a team of outside salespeople or a call center team, or yourself, the power of negotiation is all about communicating persuasively. Today’s workforce follows leaders who are able to persuade and inspire them to go along with their ideas based on understanding and trust. So, how can you make your voice stand out as a leader? Become more influential day-to-day, and start achieving the results you want? Expert communicator Fotini Iconomopoulos shares the principles of persuasion and negotiation and shows audiences how to use them to become the kind of leader that people want to follow.
Key Takeaways
Understand the power of pause.
Discover more options to get the results you want.
Gain new perspectives on the likeability equation.
12:00 noon - 1:00 pm Lunch
provided by SeaWorld Catering
Special Guest Performance
Mandy Harvey
brought to you by Ringba
1:00 pm - 1:40 pm Featured Session:
Marty Greif, SiteTuners
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In this insightful session, Marty will share proven techniques to enhance your online presence and convert more visitors into loyal customers.
Key Takeaways:
Applying CRO to Drive Business Growth: Learn how to effectively turn website visitors into customers, a vital process known as Conversion Rate Optimization (CRO). Marty will offer clear, practical knowledge on making your online marketing efforts customer-focused and aligning social media, SEO, and content marketing to reach and engage your target audience.Overcoming Common Digital Pitfalls: Gain insights into the Deadly Sins of Website Design and how these common pitfalls can hinder your digital marketing effectiveness. Marty will provide strategies to avoid these mistakes, ensuring your website is optimized for maximum conversion and profitability.
Practical Strategies for Immediate Implementation: Embrace a practical approach with actionable improvements and real-world examples. Learn from Marty's experience reviewing websites, providing peer feedback, and identifying specific, actionable improvements to enhance customer conversion and engagement.
Marty's talk is not just about theory; it's a practical guide to implementing changes that will generate more sales and reduce marketing costs for customer acquisition. This session is an unmissable opportunity for business owners and marketing executives to revamp their digital marketing strategies, ensuring they are aligned with modern best practices and are effectively driving business growth.
1:40 pm - 1:50 pm Featured Session:
Paul Burleson, Westlake Royal Building Products
1:50 pm - 2:00 pm Featured Session:
Sebastian Jimenez, Rilla
2:00 pm - 2:40 pm Featured Session:
Dennis Yu, Blitzmetrics
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Ever wish you could make your brand so irresistible that both Google and your customers come back for seconds? In this interactive session, Dennis Yu will share how to tap into “E-E-A-T” (Experience, Expertise, Authority, and Trust) to win Google’s favor while earning real trust with your audience. You’ll see the “magic berry challenge” in action, discover how to collect authentic reviews and stories, and learn how to recycle them through Dennis’s 4-stage Content Factory for maximum impact. No gimmicks or pushy sales talk—just proven tactics to strengthen your brand, nurture customer relationships, and stand out in any market.
Key Takeaways:
Unlocking E-E-A-T: Understand how Google measures experience, expertise, authority, and trust to reward brands that deliver genuine value.
Magic Berry Moment: Watch a fun, memorable demo (involving lemons!) that illustrates the transformative power of personal branding done right.
Real Stories, Real Wins: Learn how to gather and showcase authentic stories, testimonials, and reviews that go beyond 5-star ratings.
4-Stage Content Factory: See how to repurpose your best content—from microvideo clips to blog posts—so you can keep your name (and offer) top of mind without feeling “spammy.”
If you want to boost both your online visibility and reputation in a single bite, this session will show you how to serve up a truly unforgettable brand experience.
2:40 pm - 3:20 pm Panel Discussion
Justin Bellet, Truly Nolen
Brian Spurgeon, Helitech
Jason Midgett, Sunesta and Gutter Helmet
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Teach attendees how to run a Net Revenue by Zip Code for their lead gen sources and remove the bad zips, isolate the best zips, let their lead vendors know which are the best zips they should be targeting. It’s about spending each $ you have as efficient as possible, because there’s only so much money budgeted each month. Worst thing you can do is start pulling back on your Marketing spend, learn to be more efficient.
3:25 pm - 3:45 pm Featured Session
Eric Peschke, Zintex Remodeling
3:45 pm - 4:30 pm Keynote Address
Susan Frew, Sunshine Home Services
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Join Susan Frew, an accomplished entrepreneur and speaker in the home services industry, as she delves into the dynamic world of artificial intelligence (AI) and its transformative impact on Home Services Companies. Susan is the CEO of Sunshine Home Services, Former International GM with AT&T Wireless, ESPN Radio host, and SBA Instructor. Currently, Susan is the President of the Colorado National Speakers Association. She is also the author of Compete on Awesome, not on Price.
· AI Integration: A Game-Changer in Home Services
- Explore how AI revolutionizes customer service, operational efficiency, and problem-solving in the home service industry.
- Understand practical AI tools that can enhance your business processes, from intelligent scheduling to predictive maintenance.· Recruiting the Next Generation
- Dive into innovative recruitment strategies to attract young, tech-savvy talent to the home services sector.· Future Trends: What's Next for Home Services?
- Get a glimpse into the future trends in-home services and how to prepare your business for the evolving market demands.Takeaways: Attendees will leave with a clear understanding of how to effectively integrate AI into their business model, adopt and engage in forward-thinking recruitment practices. Susan has created an exclusive GPT for this group to help them crush their competition in 2024!
4:30 pm End of Day 2
Final Schedule Subject to Change