Day 1 - February 27, 2024
8:30 am to 4 pm

7:00 am - 8:00 am Sponsors Check-in and Booth Setup

7:30 am - 8:30 am Check-in Opens for All Attendees

8:00 am to 4:00 pm Sponsor Booths Open

8:30 am to 8:35 am Event Kickoff

8:35 am - 9:15 am Keynote Address
Kenneth Kinney

9:15 am - 9:45 am Panel Discussion

Edmund Mackey, Aptive
John Asbell, First American Home Warranty
John Glaser, Kohler

9:45 am - 10:00 am Networking and Coffee Break

10:00-10:40 am Panel Discussion
Lisa Leight, Convoso

10:40-11:20 am Keynote Address
Susan Frew, Sunshine Home Services

  • Join Susan Frew, an accomplished entrepreneur and speaker in the home services industry, as she delves into the dynamic world of artificial intelligence (AI) and its transformative impact on Home Services Companies. Susan is the CEO of Sunshine Home Services, Former International GM with AT&T Wireless, ESPN Radio host, and SBA Instructor. Currently, Susan is the President of the Colorado National Speakers Association. She is also the author of Compete on Awesome, not on Price.

    · AI Integration: A Game-Changer in Home Services
    - Explore how AI revolutionizes customer service, operational efficiency, and problem-solving in the home service industry.
    - Understand practical AI tools that can enhance your business processes, from intelligent scheduling to predictive maintenance.

    · Recruiting the Next Generation
    - Dive into innovative recruitment strategies to attract young, tech-savvy talent to the home services sector.

    · Future Trends: What's Next for Home Services?
    - Get a glimpse into the future trends in-home services and how to prepare your business for the evolving market demands.

    Takeaways: Attendees will leave with a clear understanding of how to effectively integrate AI into their business model, adopt and engage in forward-thinking recruitment practices. Susan has created an exclusive GPT for this group to help them crush their competition in 2024!

11:20 am - 12:00 noon Featured Speaker
Marty Greif, SiteTuners

  • In this insightful session, Marty will share proven techniques to enhance your online presence and convert more visitors into loyal customers.

    Key Takeaways:
    Applying CRO to Drive Business Growth: Learn how to effectively turn website visitors into customers, a vital process known as Conversion Rate Optimization (CRO). Marty will offer clear, practical knowledge on making your online marketing efforts customer-focused and aligning social media, SEO, and content marketing to reach and engage your target audience.

    Overcoming Common Digital Pitfalls: Gain insights into the Deadly Sins of Website Design and how these common pitfalls can hinder your digital marketing effectiveness. Marty will provide strategies to avoid these mistakes, ensuring your website is optimized for maximum conversion and profitability.

    Practical Strategies for Immediate Implementation: Embrace a practical approach with actionable improvements and real-world examples. Learn from Marty's experience reviewing websites, providing peer feedback, and identifying specific, actionable improvements to enhance customer conversion and engagement.

    Marty's talk is not just about theory; it's a practical guide to implementing changes that will generate more sales and reduce marketing costs for customer acquisition. This session is an unmissable opportunity for business owners and marketing executives to revamp their digital marketing strategies, ensuring they are aligned with modern best practices and are effectively driving business growth.

12:00-1:00 pm Lunch
provided by Wolfgang Puck Catering

Special Guest - Fireside Chat
Jamila Norman from Magnolia Network’s Home Grown series as seen on HBO Max and Discovery+

  • You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses.

    Social scientists have documented 200+ of these decision defaults. While you’ve probably never heard of most, some impact what people read, who they believe, and when they buy.

    Discover how to use them as triggers – and significantly increase the likelihood people will do exactly what you want. Easily add them to your emails, mail, ads, social media posts, etc. And gain an instant competitive advantage.

    Takeaways:

    • Discover surprising ways to trigger hardwired human behaviors to get the action you want – automatically

    • Find out which scientifically proven copy and design tactics make people open, read, click, and respond without thinking

    • See lots of examples from different verticals and channels—with an emphasis on home services—that demonstrate how you can easily add these tactics to your campaigns at no cost!"

1:00 pm - 1:40 pm Featured Session
Nancy Harhut, HBT Marketing

1:40 pm - 2:00 pm Featured Session
Grant Freeman, Thryv

  • To emoji or not to emoji? All caps or is that considered yelling? When you’re dealing with half a dozen communication channels at the same time – email, social media, text messaging, etc. – it can be overwhelming to know how to interact with your customers on each one. This presentation will help you understand each channel’s nuances, what best practices to follow, and how you can use them to make your customer interactions shine.

2:00 pm - 2:15 pm Networking and Coffee Break

2:15 pm - 2:30 pm Featured Session - Technology Spotlight
Sebastian Jimenez, Rillavoice

  • How would you like to gain 100% visibility
into every sales conversation?

    The power of leveraging speech analytics has shown returns with increases in closing rates by an average of 40%; an average 8x time savings
for sales managers; and increased ticket price by an average of 17%.

    Sebastian Jimenex, the CEO and founder of Rillavoice, discusses one of the most disruptive technologies for the home improvement industry.

  • Delve into the importance of attribution in understanding customer behavior within the home services sector. Get an understanding of how attribution impacts marketing strategies.

2:30 pm - 3:00 pm Featured Session
Sergio Alvarez, Ai Media Group

3:00 pm - 3:20 pm Fireside Chat
Gary Hubbard, Orkin

  • Fireside Chat discussion with Gary Hubbard, the Sales Director of Orkin’s Midwest Division, on what it takes to sustain growth in this market.

3:20 pm - 4:00 pm Keynote Address
Dustin James

  • Building the Future of High Performing Sales Teams! "High-performance sales teams don’t happen by chance. They’re developed over time by drive, experiences, adaptability, and results. The future of sales is still about the customer relationship as it has been for hundreds of years. As customers research more about our products, services, and industries, they come to expect more from the customer experience. The Home Services Industry is extremely competitive, more reason to maximize the sales relationship with new ideas and concepts. Top performing sales teams and companies understand the rapidly changing landscape by embracing the human connection, personalization, social selling, and storytelling. You will learn the DNA of top performers and strategies for success:

    How to establish stronger connections with the customer in the home services process.

    How to personalize the sales process so they feel the experience.

    How to use social selling to move the sales process forward.

    Why stories are the most powerful sales tool.

    These strategies will allow companies to thrive shaping the future of sales. "

4:00 pm End of Day 1

Day 2 - February 28, 2024
8:30 am to 4 pm

8:00 am to 4:00 pm Sponsor Booths Open

8:30 am to 8:35 am Day 2 Kickoff and Opening Remarks

  • During this entertaining and enlightening presentation, former Nashville songwriter and president of Monarchchem, Patrick Henry, shares four mindsets to capturing customer loyalty in the home services space and keeping your team from getting caught in the weeds.

8:35 am - 9:20 am Keynote Address
Patrick Henry, MonarchChem

9:20 am - 10:00 am Panel Discussion

Michele Shuster, MacMurray & Shuster
Jodi Daniels, Red Clover Advisors
Margaret Wise, ActiveProspect

10:00-10:20 am Networking and Coffee Break

10:30-10:45 am Lead Gen Spotlight
Ryan Pedersen, HomeBuddy

  • Ryan Pedersen of HomeBuddy discusses some of the best methods for achieving more with third party lead sources that help build better relationships with new customers.

10:45-11:30 am Keynote Address
Mark Levy

  • Mark Levy will explain how to differentiate your home services and home improvement business in a way that turns heads and stops people in their tracks. The Big Sexy Ideas® Mark and his clients have created are known throughout the world by hundreds of millions of people.

11:30 am - 11:45 noon Success Spotlight
Mark Ambrose, ABC Home and Commercial Services

  • Mark Ambrose, the COO of ABC Home and Commercial Services discusses creating a trusted brand name, providing great customer experiences, and the journey to surpassing $100 million in sales.

11:45 am - 12:00 noon Panel Discussion
Briana Hetherington, Altruistic Advisory

  • Company culture can make or break the performance of your entire brand. Developing one that excels can do as much for your employees as the customers you serve.

    Briana Hetherington, founder of Altruistic Advisory, discusses how to align company culture with mission and goals.

12:00 noon - 1:00 pm Lunch
provided by Wolfgang Puck Catering

Special Guest Performance
Mandy Harvey

1:00 pm - 1:30 pm Featured Session:
Ron Jumper, Ron Sherman Advertising

  • Not just for branding, TV is one of best lead generation methods that can achieve scale and also make the rest of your marketing better. Learn how to not only make TV impactful for your business, but how to keep it impactful during turbulent times such as a Presidential Election.

1:30 pm - 1:50 pm Featured Session:
Adam Young, Ringba

  • This presentation will highlight how pay per call advertising can revolutionize lead generation and customer acquisition for home service businesses. Through real-world examples and compelling insights, you'll gain a deeper understanding of the strategic advantages of incorporating pay per call into your marketing arsenal. From increasing inbound calls to improving conversion rates, pay per call offers a dynamic platform for driving growth and achieving unparalleled results in the competitive landscape of home services.

2:00 pm - 2:10 pm Featured Session:
Dustin Kirby, gFour Marketing Group

2:10-2:20 am Networking and Coffee Break

2:40 pm - 3:05 pm Featured Session
Caleb Nelson, Destination Motivation
Dustin Rhoades, Great Day Improvements

  • Competition in 2024 is going to intensify. Attracting new customers, while retaining existing ones will be challenging. Dustin Rhoades and Caleb Nelson will discuss solutions on better navigating these rough waters.

3:05 pm - 3:25 pm Featured Session
Trey Tucker, Rugged Counseling

  • Social media influencer and consultant Trey Tucker, who has amassed over 1 million TikTok followers, explains the strategies successful companies use to leverage social media and build awareness, revenue, and customer retention."

  • Teach attendees how to run a Net Revenue by Zip Code for their lead gen sources and remove the bad zips, isolate the best zips, let their lead vendors know which are the best zips they should be targeting. It’s about spending each $ you have as efficient as possible, because there’s only so much money budgeted each month. Worst thing you can do is start pulling back on your Marketing spend, learn to be more efficient.

3:25 pm - 3:45 pm Featured Session
Eric Peschke, Zintex Remodeling

4:00 pm End of Day 2